How to Reach Your Nearby Customers with Local SEO

If you are a brick-and-mortar local business, the world of internet marketing may seem like a distant concern compared to storefront appeal and a local reputation for excellence. After all, if you've got one or two repair shops in Dallas, what good is internet traffic to you if the online views come from Canada or even San Antonio? The fact of the matter is that people use the internet for everything, and companies with SEO...

18

Jul 2017

By Genia BowyerSEO

6 Unique Social Media Posts to Improve Your Content Marketing

With almost a whopping 3 billion active users, we can strong agree that your customers are on social media. More consumers are using these networks than ever before to engage and connect with their favorite brands. In fact, one-third of millenials actually prefer to communicate with businesses via social (Source: Business2Community). Therefore, it’s crucial that you optimize your social media posts so it attracts your desired audience, engages your followers, and keeps your brand “top...

04

Jul 2017

By Genia BowyerContent Marketing, Social Media

Top 7 Reasons Why Brands Should Embrace Content Marketing in 2017

Content marketing is a huge component to your inbound marketing strategy. From your social media posts, email content, blog articles to your videos, images, and audios, content marketing is significant to connecting with your audience online. You see, many consumers are using the Internet to search, socialize, and shop than ever before. Effectively engaging and building relationships with your market involves sharing value-rich content that positions you as an expert and offers solutions to their...

20

Jun 2017

By Genia BowyerContent Marketing

The Lob, the Jam!: How Email Marketing Finishes the Alley-Oop

The alley-oop is the most famous play in basketball. It requires two players -- one to toss the ball up and another to jump up, catch it in the air, and dunk it. Email marketing usually comes at the later stages of the buying cycle. By this point, a prospective customer has discovered your business, browsed your content, and given you his contact information. To compare this to an alley-oop, the ball is already in...

02

May 2017

By Genia BowyerEmail Marketing

How to Create a Successful Content Marketing Strategy

Your content marketing strategy has a significant impact on the influence you create online in your niche. From blogging to social media publishing, videos, podcasts, and email, content marketing is the best way to promote your brand and get in front of your audience. With more people leveraging the Internet to shop, search and socialize, it’s crucial that you position your business to “show up” when your audience is searching for you. If you’ve struggled...

18

Apr 2017

By Genia BowyerContent Marketing

Inbound Marketing Essentials: What is Content Marketing?

Content marketing requires creating valuable, engaging, relevant content that attracts a clearly defined audience, your target audience, with the goal of getting potential customers to act. The key to successful content marketing is providing valuable content. Valuable content helps your target audience solve problems. It's content that your target audience is looking for. Why Content Marketing is Important for Your Business? Here's why content marketing is important for growing your business. Awareness. Your audience knows they...

12

Apr 2017

By Genia BowyerContent Marketing

Your Website Isn’t About You

Are you turning off potential customers without even knowing it? One of the most common mistakes businesses make with their website is assuming that it’s all about them. There’s a big problem with this approach: the customer cares about finding a solution to their problems, not about you. Why does this happen? We believe there are two main reasons: All “About Us” Here’s the first: it’s so tempting to talk about ourselves. Open the average website and you’ll...

30

Jan 2017

By Nathan BowyerWebsite

digital marketing