5 Strong Lead Magnets to Double and Triple Your Email List

Growing your leads list is the lifeblood of your business. Subscribers that are properly nurtured through your email marketing convert into sales and loyal fans. By delivering useful content to your leads, you’ll foster repeat customers and continue to keep people connected to your brand. But it all starts with capturing quality leads that are interested in what you have to offer. That’s where lead magnets come into play in your digital strategy. You see,...

How Using Email Marketing Can Boost Revenue

Email marketing is one of the most personal mediums used by organizations to reach their audience. It is also harder to understand what types of emails one should deliver since it is sent directly to subscribers. When used correctly this channel can reach the most customers, past, potential and current, creating trust and building upon your brand at their convenience. Placing an appropriate amount of time and energy into one's email marketing campaign, just like...

The Lob, the Jam!: How Email Marketing Finishes the Alley-Oop

The alley-oop is the most famous play in basketball. It requires two players -- one to toss the ball up and another to jump up, catch it in the air, and dunk it. Email marketing usually comes at the later stages of the buying cycle. By this point, a prospective customer has discovered your business, browsed your content, and given you his contact information. To compare this to an alley-oop, the ball is already in...