With almost a whopping 3 billion active users, we can strong agree that your customers are on social media. More consumers are using these networks than ever before to engage and connect with their favorite brands. In fact, one-third of millenials actually prefer to communicate with businesses via social (Source: Business2Community). Therefore, it’s crucial that you optimize your social media posts so it attracts your desired audience, engages your followers, and keeps your brand “top...