5 Strong Lead Magnets to Double and Triple Your Email List

Growing your leads list is the lifeblood of your business. Subscribers that are properly nurtured through your email marketing convert into sales and loyal fans. By delivering useful content to your leads, you’ll foster repeat customers and continue to keep people connected to your brand. But it all starts with capturing quality leads that are interested in what you have to offer. That’s where lead magnets come into play in your digital strategy. You see,...

25

Jul 2017

By Genia BowyerContent Marketing, Email Marketing

How to Reach Your Nearby Customers with Local SEO

If you are a brick-and-mortar local business, the world of internet marketing may seem like a distant concern compared to storefront appeal and a local reputation for excellence. After all, if you've got one or two repair shops in Dallas, what good is internet traffic to you if the online views come from Canada or even San Antonio? The fact of the matter is that people use the internet for everything, and companies with SEO...

18

Jul 2017

By Genia BowyerSEO

How to Create Remarkable Blog Content that Attracts New Followers

Your business blog is an essential content marketing tool that solidifies your presence and expertise in the industry. Blogging enhances your inbound efforts by giving you valuable content to share with your social media followers, email list, and new prospects as you show up in the search engines. It positions you as a thought-leader, a key ingredient to building trust with your audience. Yet, with so much emphasis on creating content, how do you separate...

12

Jul 2017

By Genia BowyerBlog, Content Marketing, Website

6 Unique Social Media Posts to Improve Your Content Marketing

With almost a whopping 3 billion active users, we can strong agree that your customers are on social media. More consumers are using these networks than ever before to engage and connect with their favorite brands. In fact, one-third of millenials actually prefer to communicate with businesses via social (Source: Business2Community). Therefore, it’s crucial that you optimize your social media posts so it attracts your desired audience, engages your followers, and keeps your brand “top...

04

Jul 2017

By Genia BowyerContent Marketing, Social Media

How Using Email Marketing Can Boost Revenue

Email marketing is one of the most personal mediums used by organizations to reach their audience. It is also harder to understand what types of emails one should deliver since it is sent directly to subscribers. When used correctly this channel can reach the most customers, past, potential and current, creating trust and building upon your brand at their convenience. Placing an appropriate amount of time and energy into one's email marketing campaign, just like...

27

Jun 2017

By Genia BowyerEmail Marketing

Top 7 Reasons Why Brands Should Embrace Content Marketing in 2017

Content marketing is a huge component to your inbound marketing strategy. From your social media posts, email content, blog articles to your videos, images, and audios, content marketing is significant to connecting with your audience online. You see, many consumers are using the Internet to search, socialize, and shop than ever before. Effectively engaging and building relationships with your market involves sharing value-rich content that positions you as an expert and offers solutions to their...

20

Jun 2017

By Genia BowyerContent Marketing

How to Create a Successful Content Marketing Strategy

Your content marketing strategy has a significant impact on the influence you create online in your niche. From blogging to social media publishing, videos, podcasts, and email, content marketing is the best way to promote your brand and get in front of your audience. With more people leveraging the Internet to shop, search and socialize, it’s crucial that you position your business to “show up” when your audience is searching for you. If you’ve struggled...

18

Apr 2017

By Genia BowyerContent Marketing

Inbound Marketing Essentials: What is Content Marketing?

Content marketing requires creating valuable, engaging, relevant content that attracts a clearly defined audience, your target audience, with the goal of getting potential customers to act. The key to successful content marketing is providing valuable content. Valuable content helps your target audience solve problems. It's content that your target audience is looking for. Why Content Marketing is Important for Your Business? Here's why content marketing is important for growing your business. Awareness. Your audience knows they...

12

Apr 2017

By Genia BowyerContent Marketing

4 Effective Local SEO Tips

Is your business website properly optimized for local searches? According to a study conducted by Google, 50% of local searches performed on mobile devices led consumers to the respective business within one day. The same study also found that load searches lead to more purchases than non-local searches (18% vs 7%) While most business owners know the importance of maintaining a high search ranking for their geo-specific keywords, few know how to achieve such rankings....

15

Mar 2017

By Genia BowyerSEO, Website

5 Reasons Your Local Business Needs SEO

When you're a small, local business, you might not have a huge budget dedicated to keeping your website up and running. Search engine rankings flit through your mind occasionally, but the reality is, you aren't convinced that it's worth the effort. After all, you're primarily--or even entirely--a brick and mortar store. Do you really need local SEO? As it turns out, failing to keep your website updated and ready to bring in customers could be...

07

Mar 2017

By Genia BowyerSEO, Website